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Get
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Get
listed here! |
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As it relates to online marketing and promotion, there are few
things you can do that will deliver greater benefit than
having external (topic-related) links pointing to your site.
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Maximize sales from your website
People searching our directory are looking for
one thing (and it isn't raw salmon), they want to buy your products.
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Increase traffic from serious, targeted shoppers
Thousands of unique visitors
visit our directories every month. Make sure they see your
site, add your URL with a 500 character description that sells your
products.
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Improve your ranking in the search engines
If you build it they may not come... especially if they
can't find you. The best way to improve your ranking in the
search engines is by having external content-related sites linking to
yours; there is no better reference than the Rustic
Directories.
Your
listing in our directory works like a
billboard for your company. We offer a
500 character description, all contact information and a "thumbshot"
of your site (if you're listed in DMOZ). You're not looking
for hoards of 'accidental tourists'. You want those few, serious
searchers of rustic decor. We attract those shoppers. We
aggressively advertise and promote our directories by buying the right
"key words" in Google, Yahoo! and other PPC engines. In essence, we're
helping you do your marketing.
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We help "buyers" find your site
Many of the best and most informative rustic related websites don't rank well in search engines.
Why is this, you ask?
"Rustic" is a tiny niche in the furniture industry and
many rustic websites are hard to locate in the search engines.
Because our niche is small - and traffic to our websites is generally
modest, most search engines don't rank our sites favorably. Search
engine robots and the algorithms they use to evaluate websites often
means that many of the most talented rustic furniture makers' websites
don't even appear in some search engines. Or if they do, they are
buried hundreds (or thousands) of listings deep.
Search engines use highly sophisticated technology to
make a decision on a site's "worthiness" (for inclusion) by using
pre-programmed conditions. Among their criteria...
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Amount of traffic a site receives. Well, that
leaves most of us out in the cold as we operate in such a narrow
industry niche.
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The number of sites that link "to" a particular
site. The thinking here is that if numerous sites link to XYZ.com,
it must be popular and offer great information. Don't confuse this
with links "from" a site (your links page). That
benefits the sites you link to - not your website.
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Depth of content. Again, this eliminates many
companies as most websites function as electronic brochures and
storefronts, not necessarily jam-packed with related educational
matter. As an example, few rustic furniture sites discuss the history
of furniture, construction techniques, etc. in depth. Typically, your
goal is to sell products, not instruct.
Additional benefits
The Rustic Directories are edited, managed
and administered by
"humans". Ours is NOT some automated link techno-farm - that can actually
damage your listing in the search engines. One HUGE difference with
our directory is that we encourage you to
take advantage of our
generous
500 character site
description. Most search engines and directories, as you
probably know, only permit 80 - 250 characters. This gives you an
opportunity to create a compelling "Ad" for your company &
products. We attract "qualified buyers" who are
looking for your products, but may not unearth your site as a result of
their search query. Our listing offers you the opportunity to
"sell your company and products" with a powerful 500 character
description - in addition to all other company contact information
(email, address, phone, fax, etc.).
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What about advertising?
We have a maxim about online advertising that goes
like this...
Advertising on the Internet is
a lot like going fishing...
Just being out on the water doesn't mean you'll catch any fish...
To be sure, you need the
right "lure" (your Ad) - but most importantly...
You have to drop your line where the fish are
feeding! More than 85% of Internet users
find web sites with the help of the search engines and directories.
If they are not finding your site, give yourself an edge ...fish
here - we offer a stocked pond!
"Fish where the fish are!"
Get the facts! |
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Get
listed here!
Add your
Site! Your
Articles! Your Press Release!
to the Rustic Directories
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